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	<title>The Blog @ Pepperstreet</title>
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	<description>Frank discussion on ethnic public relations...it's about time!</description>
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		<title>The Blog @ Pepperstreet</title>
		<link>http://pepperstreetblog.wordpress.com</link>
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		<item>
		<title>Expert: Bold moves make for good PR</title>
		<link>http://pepperstreetblog.wordpress.com/2010/02/09/expert-bold-moves-make-for-good-pr/</link>
		<comments>http://pepperstreetblog.wordpress.com/2010/02/09/expert-bold-moves-make-for-good-pr/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 01:28:21 +0000</pubDate>
		<dc:creator>pepperstreet</dc:creator>
				<category><![CDATA[18474514]]></category>

		<guid isPermaLink="false">http://pepperstreetblog.wordpress.com/?p=115</guid>
		<description><![CDATA[In an article written for the Globe and Mail, Mia Wedgbury advises business owners not to be afraid to tell their newsworthy stories. In her words, &#8220;Don&#8217;t sit on a good story that&#8217;s begging to be told. Wait too long and you&#8217;ll either let someone else steal your thunder or you&#8217;ll miss out on a great opportunity [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pepperstreetblog.wordpress.com&amp;blog=7133613&amp;post=115&amp;subd=pepperstreetblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://pepperstreetblog.wordpress.com/2010/02/09/expert-bold-moves-make-for-good-pr/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Pepperstreet</media:title>
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		<title>How well are you communicating to your target ethnic audience?</title>
		<link>http://pepperstreetblog.wordpress.com/2009/06/07/how-well-are-you-communicating-to-your-target-ethnic-audience/</link>
		<comments>http://pepperstreetblog.wordpress.com/2009/06/07/how-well-are-you-communicating-to-your-target-ethnic-audience/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 02:57:36 +0000</pubDate>
		<dc:creator>pepperstreet</dc:creator>
				<category><![CDATA[Articles on Diversity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[ethnic]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://pepperstreetblog.wordpress.com/?p=94</guid>
		<description><![CDATA[You’re a small business working at ensuring you meet the needs of your customers and potential customers in the most effective way possible.  In Canada, as in an increasing number of countries these days, that means communicating in a variety of languages to a variety of different cultures.  It may seem impossible at first to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pepperstreetblog.wordpress.com&amp;blog=7133613&amp;post=94&amp;subd=pepperstreetblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://pepperstreetblog.wordpress.com/2009/06/07/how-well-are-you-communicating-to-your-target-ethnic-audience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Pepperstreet</media:title>
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		<title>How to engage multicultural consumers</title>
		<link>http://pepperstreetblog.wordpress.com/2009/05/30/how-to-engage-multicultural-consumers/</link>
		<comments>http://pepperstreetblog.wordpress.com/2009/05/30/how-to-engage-multicultural-consumers/#comments</comments>
		<pubDate>Sat, 30 May 2009 14:26:51 +0000</pubDate>
		<dc:creator>pepperstreet</dc:creator>
				<category><![CDATA[Articles on Diversity]]></category>

		<guid isPermaLink="false">http://pepperstreetblog.wordpress.com/?p=84</guid>
		<description><![CDATA[In our last post, we said that integrating ethnic communications into a business strategy was a good idea. Today, the growing population and increasing purchasing power of multicultural consumers in Canada represent immense business opportunities. But how can business owners or ethnic entrepreneurs specifically engage and promote products, services and brands to multicultural consumers? There [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pepperstreetblog.wordpress.com&amp;blog=7133613&amp;post=84&amp;subd=pepperstreetblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Should you integrate ethnic communications into your business strategy?</title>
		<link>http://pepperstreetblog.wordpress.com/2009/05/21/should-you-integrate-ethnic-communications-into-your-business-strategy/</link>
		<comments>http://pepperstreetblog.wordpress.com/2009/05/21/should-you-integrate-ethnic-communications-into-your-business-strategy/#comments</comments>
		<pubDate>Thu, 21 May 2009 19:51:11 +0000</pubDate>
		<dc:creator>pepperstreet</dc:creator>
				<category><![CDATA[Beauty industry + Ethnic PR]]></category>

		<guid isPermaLink="false">http://pepperstreetblog.wordpress.com/?p=78</guid>
		<description><![CDATA[The answer is yes! Engaging ethnic markets is critical because the face of Canada is changing rapidly. It is more important now than it ever was before to integrate ethnic communications into a marketing strategy. Statistics Canada reports that one-in-five people in Canada is now foreign-born and by 2017 over 50% of Toronto and Vancouver will be visible minority. Canada has [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pepperstreetblog.wordpress.com&amp;blog=7133613&amp;post=78&amp;subd=pepperstreetblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Why PR Is the Prescription</title>
		<link>http://pepperstreetblog.wordpress.com/2009/04/14/why-pr-is-the-prescription/</link>
		<comments>http://pepperstreetblog.wordpress.com/2009/04/14/why-pr-is-the-prescription/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 02:29:23 +0000</pubDate>
		<dc:creator>pepperstreet</dc:creator>
				<category><![CDATA[Newsworthy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Week]]></category>
		<category><![CDATA[convergence]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR Practitioner]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://pepperstreetblog.wordpress.com/?p=70</guid>
		<description><![CDATA[The right story told at the right time can bring valuable attention to your business, even during a downturn By  Steve McKee   BUSINESS WEEK Times are tough. It can be difficult to keep your focus on driving the top line when the bottom line is bleeding red. A lot of us can identify with John [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pepperstreetblog.wordpress.com&amp;blog=7133613&amp;post=70&amp;subd=pepperstreetblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Pepperstreet</media:title>
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		<title>How Twitter saved public relations from PR</title>
		<link>http://pepperstreetblog.wordpress.com/2009/04/14/how-twitter-saved-public-relations-from-pr/</link>
		<comments>http://pepperstreetblog.wordpress.com/2009/04/14/how-twitter-saved-public-relations-from-pr/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 01:42:55 +0000</pubDate>
		<dc:creator>pepperstreet</dc:creator>
				<category><![CDATA[Newsworthy]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[tweets]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://pepperstreetblog.wordpress.com/?p=67</guid>
		<description><![CDATA[GE has a strong set of global businesses in infrastructure, finance and media aligned to meet today&#8217;s needs, including the demand for global infrastructure; growing and changing demographics that need access to healthcare, finance, and information and entertainment; and environmental technologies.&#8221; Who talks that way? This quote, pulled straight from GE&#8217;s main Web site, illustrates [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pepperstreetblog.wordpress.com&amp;blog=7133613&amp;post=67&amp;subd=pepperstreetblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Pepperstreet</media:title>
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		<item>
		<title>Why PR matters in a down economy</title>
		<link>http://pepperstreetblog.wordpress.com/2009/04/14/why-pr-matters-in-a-down-economy/</link>
		<comments>http://pepperstreetblog.wordpress.com/2009/04/14/why-pr-matters-in-a-down-economy/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 01:38:31 +0000</pubDate>
		<dc:creator>pepperstreet</dc:creator>
				<category><![CDATA[Newsworthy]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://pepperstreetblog.wordpress.com/?p=62</guid>
		<description><![CDATA[Brett Turner    PR Week April 06, 2009 http://www.prweekus.com/Why-PR-matters-in-a-down-economy/article/130173/ Since October 2008, many people - clients, colleagues, PR pros, students, etc. - have asked me what they should do to survive in the economic downturn. The answers vary for each group and individual, but the basic facts remain the same. Here are my top 10 reasons why public [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pepperstreetblog.wordpress.com&amp;blog=7133613&amp;post=62&amp;subd=pepperstreetblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Pepperstreet</media:title>
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		<title>Diversity in Public Relations</title>
		<link>http://pepperstreetblog.wordpress.com/2009/03/29/diversity-in-public-relations/</link>
		<comments>http://pepperstreetblog.wordpress.com/2009/03/29/diversity-in-public-relations/#comments</comments>
		<pubDate>Sun, 29 Mar 2009 02:13:22 +0000</pubDate>
		<dc:creator>pepperstreet</dc:creator>
				<category><![CDATA[Articles on Diversity]]></category>
		<category><![CDATA[African American]]></category>
		<category><![CDATA[black]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[diversity]]></category>
		<category><![CDATA[minorities]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://pepperstreetblog.wordpress.com/?p=51</guid>
		<description><![CDATA["In March 2005, Statistics Canada released a report about Canada’s future face in the year 2017.  The report suggested that in Canada as a whole and especially in some of the larger city centres (Toronto, Vancouver and Montreal) visible minorities will soon represent the top three largest populations in Canada."<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pepperstreetblog.wordpress.com&amp;blog=7133613&amp;post=51&amp;subd=pepperstreetblog&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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